I’ll admit it: I’ve always had a soft spot for luxury SUVs. There’s something about the blend of power, elegance, and unapologetic presence that makes these cars irresistible. And in 2025, the game has changed. These aren’t just luxury vehicles—they’re personalized statements of success, taste, and tech-savvy living.
Whether you’re pulling up to a boardroom, a beach house, or a black-tie gala, these are the ten luxury SUVs that I feel will turn heads and spark conversations wherever you may reside in the US.
1. Lamborghini Urus SE
The Lamborghini Urus is a beast that’s been around for a while now. But its SE version is something else altogether. It’s a hybrid with 789 horsepower and enough torque to rival a sports car. It’s got rear-wheel steering, carbon ceramic brakes, and a design that screams “I own the road.” It’s a head turner with a potent mix of pure adrenaline and a luxury badge. A true gearhead favorite, if ever there was one!
2. Rolls-Royce Cullinan Black Badge
This is not just an SUV—it’s more like a five-star hotel suite. With bespoke interiors and a price tag north of ~$445,000, the Cullinan Black Badge is for those who don’t ask for attention—they command it. With its sleek dark gloss finish and bold 23-inch wheels, you don’t just show up in this SUV — you make an entrance. It’s been built to deliver serious power behind the wheel and is an attention seeker with its road-dominating stance.
3. Aston Martin DBX S
Aston Martin took DBX and gave it a serious performance upgrade. 727hp, 0–100 km/h in 3.3 seconds, and a carbon fiber roof to keep things light and lethal. The sleek lines, swan-hinged doors, and that perfect British restraint make it a car on every gearhead’s wishlist. It’s for people who want refinement with just a little sporty edge. Personally, I think it’s one of the most elegant SUVs out there, and it has aptly been labelled the James Bond of SUVs.
4. Bentley Bentayga Speed
Sitting in a Bentayga feels like you’ve stepped into a private lounge. Bentley’s answer to the ultra-luxury SUV market is all muscle and refinement. A reworked V8, 650hp, and a top speed of 193 mph. Moreover, you have endless customization options, even down to the stitching seams, which can be tailored to your needs. It’s fast, it’s plush, and it’s unmistakably Bentley.
5. Audi SQ6 e-tron
Electric, elegant, and engineered for thrills, the SQ6 e-tron delivers 509 hp and a sport-tuned suspension, making it one of the most exciting EVs in the luxury space. Enjoy the ultimate in comfort with massage seats, carbon fiber inlays, and an AR head-up display. It’s where sustainability meets swagger in a bold, sleek packaging.
6. Mercedes-Maybach EQS SUV
If you love tech in luxury cars, then this one’s for you. The EQS SUV perfectly combines Maybach luxury with Mercedes’ electric innovation. This means you get zero emissions, massaging seats, and ambient lighting that feels like being in first class. Recline your seat, reach for a drink from the champagne cooler, and get ready to enjoy a ride so smooth you barely notice the road.
7. Range Rover SV
The SV is Range Rover’s most exclusive trim, with handcrafted finishes and a twin-turbo V8. It’s understated luxury—perfect for those who prefer whispers over roars. You can choose between curated themes like Serenity and Intrepid. Craving the serenity of a spa while stuck in traffic? The Range Rover SV delivers with seats that soothe like a hot stone massage.
8. BMW XM Label Red
I’d say this is BMW’s boldest SUV yet with its red accents on the kidney grille, window lines, badges, rear diffuser, and wheels. It’s a plug-in hybrid, offering 738hp, with styling that’s anything but subtle. Inside, experience Merino leather, prism LED headliner, and iDrive 8.5. If you’re looking for edgy performance with a rebellious streak, this SUV is for you.
9. Cadillac Celestiq
Cadillac’s handcrafted, ultra-luxury EV sedan is less a car and more a bespoke experience. I’d describe it as pure art. Cadillac went all-in on hand-built luxury with the Celestiq, and it shows. It’s electric, yes, but what makes it stand out is how personalized it feels. Owning one is like having a tailored suit—nobody else will have the exact same version.
If you want to own one, you need to get it commissioned. Each Celestiq is built at GM’s Artisan Center in Michigan, and no two are alike.
10. Porsche Cayenne Turbo GT
If you love driving, the Cayenne Turbo GT is the SUV to beat. It handles like a sports car but still pampers you with Porsche-level luxury inside. Every time you get behind the wheel, it makes you forget you are in an SUV—it’s that smooth. Being the Nürburgring record-holder for SUVs—clocking a blistering 7:38.9 lap time, the Porsche Cayenne Turbo GT feels more like a supercar in disguise than a family hauler.
Final Thoughts
Thinking luxury SUV in 2025? It’s no longer about leather seats and horsepower in the US. It’s more about personality. Whether you lean toward electric elegance or brute-force performance, these 10 luxury SUVs – the Lamborghini Urus SE, Rolls-Royce Cullinan Black Badge, Aston Martin DBX S, Bentley Bentayga Speed, Audi SQ6 e-tron, Mercedes-Maybach EQS SUV, Range Rover SV, BMW XM Label Red, Cadillac Celestiq, and Porsche Cayenne Turbo GT – include a high-rider that’s made for you.
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